To: Jim Brady
The beauty of local news is that one is writing for a small community. This small community will respond better to social media interaction than a non-cohesive national audience. The best way to interact with and engage this audience is to give readers their own avatars so they feel like part of a [...]
Archive for the ‘Industry’ Category
Quiz 2: Strategy Memo for Social Media Editor Job
Posted in Industry, New Media on November 16, 2009 | Leave a Comment »
Politico on Facebook
Posted in Industry, New Media on October 29, 2009 | Leave a Comment »
Politico’s Facebook fan page isn’t great, but it’s not horrible either.
The page has over 4,000 fans. Considering their circulation and reach, that doesn’t seem like much.
The page is pretty active, but sporadic. Some days will see five or more posts, while other days don’t get posts at all. The posts get a fair amount of [...]
Politico Twits
Posted in Industry, New Media on October 25, 2009 | Leave a Comment »
Irritatingly, none of the sites that group journalist twitterers list Politico writers. I know of a few already, but I feel like those lists should be expanded.
I’m actually going to compare two Politico.com twitterers, because I feel like they each have different strengths and weaknesses.
Mike Allen tweets infrequently, but his tweets are often important, breaking [...]
News delivery methods (RSS vs email newsletters)
Posted in Industry, New Media on October 14, 2009 | Leave a Comment »
When you’re a busy college student with two jobs, efficiency of news reading is key.
I’ve been trying for years now to perfect a method of reading news that allows me to absorb the largest amount of information in the smallest amount of time. For awhile, I only read the Washington Post’s print edition. That lasted [...]
The Good and the Bad
Posted in Industry, New Media on October 4, 2009 | 1 Comment »
I’ve always liked Politico’s site much more than a lot of other news sites, but looking more carefully, there were places for improvement.
The Good:
We liked the way Politico had little drawings of the reporters as part of the title bar for their blogs.
The page is only one or two scrolls long.
The blue and red theme [...]